Attorney Bridgett Brumbaugh highlights the growing need for legal guardrails as generative AI reshapes Hollywood
LOS ANGELES, CA – As Hollywood confronts a surge in AI-generated replicas of real known as “digital doubles” privacy and entertainment attorney Bridgett Brumbaugh is calling for stronger legal frameworks to protect artists while preserving creative innovation.
The proposed No FAKES Act and SAG-AFTRA’s new contract provisions are steps in the right direction, she says, but the industry still faces unclear terrain.
“We’re entering a moment where a voice, a face, or even a likeness can be recreated by anyone with the right tools,” says Brumbaugh, who holds an LL.M. from USC in privacy and cybersecurity law with a focus in AI & Law. “Studios and platforms must act now to build ethical and contractual guardrails before these replicas become the norm.”
With over 18 years of experience in IP protection, content moderation, and product counseling, Brumbaugh encourages entertainment companies to:
Create AI-specific licensing terms for talent
Vet third-party AI tools for compliance and misuse
Address right of publicity issues proactively
“Digital doubles are not science fiction anymore,” she adds. “They’re already here and the legal stakes are real.