Bilibili To Double Total Addressable Market To $200B With New Product Launches: Analyst

Grand News Network | November 6, 2023

Mizuho Securities analyst Wei Fang initiated coverage on Bilibili Inc (NASDAQ: BILI) with a Buy rating and a price target of $18.

The analyst expects BILI to successfully transition its products to more than double the total addressable market to $200 billion, driving top-line growth to double digits and attaining profitability in FY24. 

The transitions comprise improving ad monetization through DR (direct response) and expanding into live streaming. 

Notably, the analyst mentions that BILI nearly doubled its TAM to $140 billion from $75 billion in ...

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